The Leadership Style That Can Turn Detractors Into Promoters with Nicole Baxby

"Stop negotiating against yourself."
This is the advice that Nicole Baxby, VP of Global Customer Success at Featurespace, shared with me when I asked how to handle looking at a role that you aren't 100% qualified for.
The context of this question was regarding the women that Nicole mentors but I think this statement applies to every leader...
Stop negotiating against yourself.
Instead, focus on what you already bring to the table and what you have the capacity to bring in the future.
Then, negotiate on your behalf.
If you do this, being "unqualified" for a role, promotion, raise, etc. becomes a non-issue.
In this episode...
0:26 - Nicole's background - Nicole explains her role at Featurespace.
1:03 - Financial crimes - What constitutes a financial crime?
3:16 - First leadership position - Nicole packed her bags and moved to the UK.
6:06 - Going in blindly - How much did Nicole actually know about her first leadership role?
10:13 - Change of heart - How did Nicole turn an executive from being a detractor to a lifelong mentor?
14:23 - Seizing rare opportunities - Nicole shares advice for women who don't feel qualified for specific positions.
18:47 - The great resignation - How does Nicole retain talent at Featurespace?
22:41 - Extracting ambitions from your team - Nicole shares advice for how other leaders can help their teams grow and develop.
29:24 - Nicole's career journey - What does the future hold for Nicole?
30:49 - Nicole's advice to herself - What advice would Nicole give her younger self?
33:09 - Building a network - How does Nicole find time to cultivate business relationships?

Connect with Nicole Baxby:

Learn more about Featurespace at

Learn more about your own leadership style at:


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