How To Thrive As A Director In A B2B Business - A Case Study with Melissa Brown

Being a Director in a B2B business is no easy task...
In a startup, you are responsible for everything in your department...
Strategy, execution, personnel, project and client management, etc.
In a larger organization, you are primarily responsible for the performance of your team as the organization has systems, teams, and people in place to take care of everything else...
In both situations, it's on you to collaborate and work effectively with other parts of the company to get things done.
Many people over the years have asked me about whether they should work for a startup or a more established company.
In this episode of the B2B Leadership podcast, Melissa Brown, Director of Client Strategy at Attentive, and I break down the differences between the two...
You will see how leadership coaching has enabled Melissa to accelerate her growth and thrive as a Director in a startup and established company.
In this episode...
0:25 - Melissa's background - Melissa explains her role at Attentive.
1:03 - Optimized leadership - What was Melissa's perspective like when she was a Director of Customer Success?
4:03 - External coaching resources - How did Melissa leverage Nil's coaching resources to improve her role in her organization?
7:54 - Building confidence - Melissa details how the coaching program allowed her to build trust with her team and feel confident with her ideas.
15:10 - Balancing giving advice with asking questions - How does Melissa find solutions for problems she doesn't have an answer for?
25:05 - Moving into a larger organization - Melissa explains the concepts she was able to carry over from a smaller company into a much larger company.
34:25 - How true leadership looks - Melissa explains true leadership using a gardening metaphor.
40:21 - Previous experiences through a leadership lens - Why is leadership the same in every type of environment?

Connect with Melissa Brown:

Learn more about Attentive at

Learn more about your own leadership style at:

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This episode was brought to you by B2B Leaders Academy

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