B2B Leaders Academy Frequently Asked Questions
 Connect With Other Leaders
 Structured Approach
 Leadership Development Plans
How is this program different from Nils’ book, 30 Day Leadership Playbook?
Buying the book without joining the B2B Leaders Academy is like reading a textbook without attending the lectures.
You can't only learn the content. You need to master it. The B2B Leaders Academy shows you exactly how to execute the concepts so you KNOW you're leading the right way.
The training videos and workbooks in each module walk you through the concepts step by step at a pace that is realistic and ensures you'll improve your leadership skills every month.
Plus, connecting with a worldwide community of leaders and getting access to coaching are exclusively available inside the B2B Leaders Academy.
What exactly does the B2B Leaders Academy include?
The B2B Leaders Academy has 3 main components:

1) Content

2) Community

3) Coaching



What I have found after more than 10 years as a leadership coach is that focus is key to leadership success.

There are currently 12 modules (more are being created) in the B2B Leaders Academy. These 12 modules are evenly spread across the 4 Pillars of Leadership - Leading Yourself, Leading Others, Leading With Communication, and Leading With Metrics.

Each module contains...

- Short 5-7 minute training videos...
- A workbook with the key concepts and exercises...
- A step-by-step leadership development plan to put everything in the module into action...

Everyone in the B2B Leaders Academy chooses one module to focus on every 30 days. This is how we ensure you will develop your leadership skills every single month.


The B2B Leaders Academy is comprised of a diverse group of leaders from around the world. We have members from small to medium to large companies spanning many different industries.

Leadership is the common thread that joins us together. Whether you are in a small company with a small leadership role or a large company with a large leadership role, the fundamentals of great leadership equally apply.

The community comes together in the following ways:

- Weekly small-group leadership masterminds so you can get diverse perspectives from around the world...
- Monthly checkpoint calls to make sure everyone is making progress every single month...
- Leadership workshops every two months on a specific topic chosen by the community...
- Guest experts join to share leadership advice in an intimate setting...
- We celebrate wins together every week!


Some elements of coaching naturally happen in the small-group leadership masterminds. But, there is an option for those who want to get more personalized 1:1 coaching directly from Nils.

With the Premium license option, you get access to a private 1:1 coaching chat thread with Nils.

In this thread, you can ask a question at any time and Nils will always get back to you within one business day.

The fastest way to make consistent progress is to have a leadership coach available via text at any time. The Premium option allows for this level of personalized coaching to happen.

What kinds of results have other people gotten with the B2B Leaders Academy?
We celebrate "wins" in the Academy every single week. Here are a few recent wins from members...

- Ayman is saving 1-2 hours a day after mastering his time!

- Chris was able to communicate the value his new team delivered so that everyone knew who they were and what they did!

- Alana's team shared unsolicited feedback about how much they appreciate her approach of not having answers and instead coming to the table with questions!

- Esraa was promoted as a result of demonstrating leadership inside her company!

- Adam created a schedule to ensure he mastered his time and this has created all the space he needs to be creative, work strategically, and continue to get everything done!

- Jessi led her team through an exercise to define their personal SLAs (service level agreements). This way, they will all be upfront and clear about a reasonable response time to each other and other teams!

- Doris optimized her routine and now feels a lot more energy throughout the day!

- Rod used the framework and presentation trainings to close several deals sooner than he originally forecasted!

- Dennis used the Leading With Metrics tools to drive the performance of his team to a new KPI. They successfully hit their quarterly target after implementing this strategy!


These are just a few of the many wins that get shared every week and every month in the B2B Leaders Academy.

Does the B2B Leaders Academy include practical examples so I can see how it’s done?
Yes! Everything in the B2B Leaders Academy is designed to be actionable and easy to implement.
There is no theory in this program, only strategies and tactics that come from more than 10 years of working as a leadership coach.

Every strategy in the program has been implemented by me, tested by my clients, and delivers results.

I feel like I pretty much know Nils’ Leadership Framework already. Why should I join the B2B Leaders Academy?
I bet that means you've read my book, *30 Day Leadership Playbook*. If so, thank you! I hope that learning the 4 Pillars Leadership Framework has already given you lots of "aha" moments about your leadership and some positive results.


Simply knowing the Framework will change your leadership. But if you want to transform it, you need to learn how to apply what you know. That's what the B2B Leaders Academy will do for you. It's full of countless examples that bring the Framework to life. It will equip you and inspire you to apply the Framework to every aspect of your leadership. Plus, when you connect with our worldwide community of leaders, you get to tap into their knowledge, experience, and expertise.

The people who see the most dramatic leadership success aren't necessarily the people who simply understand the theory. It's the people who know how to apply it.

At this point, It's like you've just gone and read a book that's all about sailing. You know all the knots to tie and gear to pack and pitfalls to avoid. Now you're ready for the fun part: applying what you've learned by actually getting out there to sail!

How do I know if I’m doing leadership right? Will the B2B Leaders Academy help?
Trying to figure out how to become a great leader on your own can feel like walking through a dense forest without a flashlight. It's hard to know if you're on the right path. You're so close to your own actions that it's hard to objectively see where you need to focus. If you do identify an area to focus on, then you have to find the right strategy for that area. Sometimes, the examples of leadership you've experienced in your career are not the best examples to draw from.


This program demystifies leadership. You can trust you're doing it right. Why? Because you're simply following a framework that's proven to Lead Yourself, Lead Others, Lead With Communication, and Lead With Metrics.

If you can learn a strategy and integrate it into your day-to-day life, you can become an incredible leader.

And don't forget: both myself and the entire B2B Leaders Academy community will be there to support you every step of the way.

The B2B Leaders Academy feels like a big expense. Why should I invest in this program?
If you don't join the B2B Leaders Academy, what is the cost of...

- Losing out on your next promotion because you didn't effectively market your leadership?

- Telling your team what to do because you have all the answers?

- Getting to the end of the day and knowing you were really busy but you're not 100% sure of what you actually got done?

- Feeling like you have to figure everything out for yourself when it comes to leadership?

- Suffering through yet another book club meeting next quarter?

Do you offer a payment plan?
Yes, we offer a payment plan for individuals purchasing their own license! Our payment plan helps you break up the cost over three months so it's easier to work into your budget.
I'm so busy. As great as the B2B Leaders Academy sounds, I can't imagine finding the time for this program right now. Any advice?
It's really important to take an honest look at what is important vs what is urgent. There are probably a lot of things on your plate right now that are urgent but how many are important?

How important is it to develop your leadership skills? When it comes to leadership, it's rarely urgent but it's always important.

Take the time to invest in yourself. If you do, your leadership will change and improve the lives of everyone around you. Your team will work more efficiently. Before long, you'll easily save yourself the time you invested in the B2B Leaders Academy.

Plus, the training content is available 24/7 on any device, so you can learn during your commute, during your workout, or anywhere that's convenient.

The weekly small-group leadership mastermind calls happen at the same time every week so you can work the one with the best time for you into your schedule.

How will I access the materials?
The content of the program is 100% digital so you don't have to wait for anything to arrive via the postal service. You'll be able to access the training on your time from any device anywhere in the world with an internet connection.

The community comes together every week over Zoom calls. There are two call options to account for time zones. The two calls happen on Wednesdays at 7 AM PT / 10 AM ET and 4 PM PT / 7 PM ET. You can choose which call to come to based on your schedule and you are welcome to come to either each week.

The coaching happens in the weekly calls and for those who have a Premium license, you will get access to a private 1:1 coaching chat thread with me that is available inside the B2B Leaders Academy. You can contact me at any time and I will always get back to you within 1 business day.

How much time should I expect to spend in the program?
This program features Nils' exclusive LTI System which stands for Leadership Tool Integration System.

Most leadership training starts by taking you away from your job for a 1-3-5 day seminar where they teach you a ton and then expect you to remember everything when you get back to your work.

Nils' LTI System begins with the premise that you are already busy doing your job.

This design enables everything to be integrated into your life. Here's what I mean by that...

There is time that you will spend watching the training videos and going through the associated workbooks to learn the tools for the area you are focusing on for the month.

Then, you will integrate the tools into your daily life. Since you are already busy having 1:1's, conversations with your boss, giving presentations, etc. you will be able to integrate the tools I teach into all of these activities.

Every Wednesday you have the option to join one of two small-group leadership mastermind calls where you can get a diverse set of perspectives on your biggest leadership challenges and the topics most important to you.

When you integrate the tools taught in this program into your daily life, you'll get immediate results.

How long do I have to access the materials?
You will have access to everything in the B2B Leaders Academy as long as you are a member in good standing. Licenses are purchased on an annual basis and you are free to renew or cancel your license each year.
What if I don't like it or don’t feel like it's worth it?
We have a 30-day money-back guarantee. Simply write us and get your money back. Very few people ever have because they start using the program and immediately get value.
I’m a Manager/Director, will this program work for me?
Yes! You and your role are at the core of the future success of your company. This program is designed specifically for managers and directors.
I’ve been a manager for X years, will this program work for me?
Regardless of the number of years of experience you have in a people-leadership position, you can always improve and become a better leader.

If you don't think you can improve and believe that you know everything you need to know when it comes to leadership, this program is 100% not for you.

Nils has coached leaders at all levels from individual contributors all the way up to C-level executives and after 10 years, it's clear that no leader is perfect.

I’m a new manager, will this program work for me?
Yes! As long as you have an open mind and commit to becoming a better leader, the B2B Leaders Academy will work for you.

What you get out of the program will be a direct reflection of what you put into the program.

I’m not a manager yet, is this program still for me?
Yes! One of the most difficult things to do is only learn about leadership once you are in a leadership position. If you are committed and follow the program, you can feel confident and well prepared for when you get into a leadership position.
I’m a VP, will this program work for me?
This program is not for you. Most executives prefer a more personalized coaching relationship. If this is you, send an email to [email protected] and ask about Nils' executive coaching options.
Is this a 1:1 or a group-based program?
This is a group-based program with a 1:1 option. The Premium license includes access to a private 1:1 coaching chat thread with Nils. In this private area, you are free to ask Nils any question at any time and always get a response within 1-business day.
What if I can’t make it to one of the weekly calls, are they recorded?
We record the monthly checkpoint, workshops and special guest calls.

We do not record the small-group leadership mastermind calls so that they remain a safe place for everyone to discuss any leadership topic.

Can you invoice my company for the license?
Invoicing is available for 3-or-more licenses purchased at the same time.

Purchases for one or two licenses will be made via Credit Card.

What if I have a question you haven't covered yet? Or questions about these questions?
Either hit reply or send an email to [email protected] and we'll get your questions taken care of.
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