What the Mindset of Experimentation as a Leader Looks Like with Can Ozdoruk

What's the point of A/B testing your leadership?
The point is to get valuable data to inform decisions that will help you improve.
This is the same thing that expert marketers do to bring awareness of a product to a target audience.
In this episode, best-selling author and leadership coach Nils Vinje speaks with Can Ozdoruk, VP of Marketing at Netomi.
Can has an incredible ability to break down the complex world of OKRs into simple steps that have allowed him and his team to consistently hit 90% of their targets every quarter.
Want to know how he does it?
Tune in to find out.
In this episode...
0:21 - Can's background - Can explains his role at Netomi.
6:50 - First leadership position - Can got his leadership start in engineering.
8:39 - Managing a team for the first time - How did Can navigate the transition from going to individual contributor to being responsible for a team?
10:20 - The engineering world vs the marketing world - Can explains the parallels between the two industries.
12:26 - Explaining OKRs - How long has Can made OKRs a success inside his organization?
20:05 - Consistent OKR goals- How does Can make sure that OKRs become part of the fabric of the team?
23:41 - Managing team coordination - How does Can stay close to the team members who are several layers removed from him?
30:13 - Can's advice to himself - What advice would Can give his younger self?
Learn more about Netomi at
Learn more about your own leadership style at:

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